The blog

Notes on building for the web.

Practical writing on web development, design, SEO, and software engineering — for Long Island businesses and anyone who wants the web done right.

Development Tips

How to Vet a Web Developer in 2026 (What to Actually Ask)

Hiring a web developer is mostly a filtering problem. Everyone’s portfolio looks fine, everyone says “responsive” and “SEO-friendly,” and the actual difference between a… Mar 13, 2024 · 5 min read Read
Design

Mobile App Development for Small Business: What Actually Works in 2026

Most small businesses that ask me about a mobile app don’t actually need one. They need a fast, reliable way for customers to book,… Mar 12, 2024 · 4 min read Read
Development Tips

What New York Businesses Actually Need From a Web Developer in 2026

Most “top 10” lists about web development are written for other developers, not for the people actually paying the invoice. If you run a… Mar 11, 2024 · 5 min read Read
HTML

HTML5 and Local SEO: What Still Matters in 2026

Every few years someone writes a post claiming a specific markup version is “the key to local SEO.” It isn’t. HTML5 has been the… Mar 10, 2024 · 6 min read Read
Development Tips

PHP in 2026: What It Is, Who Still Uses It, and Why It Runs Most of the Web

PHP is a server-side scripting language that runs on the web server and sends plain HTML back to the browser. It’s been around since… Mar 9, 2024 · 4 min read Read
Javascript

SEO for Long Island Businesses in 2026: What Actually Moves the Needle

Most SEO advice you’ll find online was written for a national SaaS company with a content team of twelve. That’s not you. You run… Mar 6, 2024 · 5 min read Read